Podcast Strategy Session

Podcast Strategy Session

The Podcast Strategy Session is perfect for new and seasoned podcasters. It’s a 90-minute personalised session where we focus on your podcast – whether you want to launch, grow or monetise your show.

Active Podcasters:

You’ll receive personalised feedback on your show, covering every aspect from content and audio quality to production, promotion, presentation, and branding. We’ll help you polish your podcast and then look at the strategy behind your show so that you’re making the most out of it and that it’s a strategic activites of your business marketing. We’ll outline your objectives, the success measures, the format and the marketing activities. And most importantly, we’ll look at possible ways to monetise your show.

New Podcasters:

This is the perfect time for a strategy session. We’ll ensure you start on the right track, avoiding common pitfalls and setting you up for success from the very beginning. Too many podcasts ‘podfade’ after and average of 7 episodes and often that’s because they don’t have a clear strategy before they launch their show. We’ll look at the purpose and objectives, outline the format and structure of your show, brainstorm content ideas, define your success measures and how to track these, and you’ll discover how your podcast will become an integral activity in the marketing ecosystem of your business.

We will tailor the session to your needs. Below are some of the topics we can discuss:
  • Overview of your business and podcast idea
  • The business strategy behind your podcast
  • Defining your target market
  • Content and episode ideas
  • Format and length of your podcast
  • Marketing and promotional tactics to launch and increase listenership
  • Leveraging and repurposing your podcast content
  • Working with guests
  • Revenue generating strategies
  • Current trends and best practices
  • Using your podcast to leverage business and partnership opportunities.

$499.00