Why you should add podcasting to your marketing activities

Why you should add podcasting to your marketing activities

“No medium is more engaging than audio and with Australian downloads now in the tens of millions per month, brands should be flocking to the space.” Sharon Taylor, podcast hosting service Omny Studio CEO (as seen on Mumbrella) I couldn’t have said it better myself....
Top 5 reasons people DON’T start a podcast

Top 5 reasons people DON’T start a podcast

Are you one of those people who would love to start a podcast but find the whole process stressful and overwhelming? I recently put a call out on social media asking if people were interested in starting a podcast, what was stopping them. The engagement was crazy but...
5 Critical steps to creating a successful podcast

5 Critical steps to creating a successful podcast

Podcasting is becoming more and more popular as an alternative to blogging. It’s more engaging and your listeners can follow your topics while multi-tasking eg while they’re driving, exercising, shopping or just doing menial tasks around the house. This means that you...
Podcast launch: 5 mistakes when launching a podcast

Podcast launch: 5 mistakes when launching a podcast

Launching a podcast can really bring about a mixture of emotions. Excitement and positivity that this is exactly what you want and need to do, mixed with fear, nerves and anxiety about putting yourself out there to the world. I’ve had clients that have literally...