It’s a bit like getting in a car to drive somewhere you’ve never heard of and not knowing which direction to go in.
This post gives you an outline of the 10 steps you should work through to launch your podcast. After you’ve worked through them, you will have a clear plan to podcasting success and you will be feeling way less overwhelmed by the process. Trust me!
Each step includes clear dot-points around what is involved and gives you an idea of what you need to think about before moving on to the next step, so you know with confidence that you haven’t missed anything.
Let’s get into it, shall we?!
#1 Create a strategy
- What is the message you want to share with the world? What is your podcast purpose?
- How will you share your message – interviews, stories, solo shows?
- Identify your audience.
- Tip: make sure they are listening to podcasts and if not, ensure you educate them how to do so.
#2 Choose a podcast title and create a tagline
The title could be the name of your brand and a couple of keywords.
Having a tag is a great way for listeners to be clear about your point of view. You might use it as your final call to action or reinforce your message to close your podcast.
#3 Create the cover art for your podcast
A well-designed podcast cover will grab the attention of your listeners and lead to more subscribers and downloads.
Keep in mind that most people will be looking at their pod catch app on their mobile device so you want something that will stand out – less is more.
The minimum dimensions are 1400 x 1400 and a maximum is 3000 x 3000 file size of 500kbs.
#4 Write the podcast description
Your copy should be engaging and descriptive, but also include keywords that you’d like to target in Apple Podcasts as well.
#5 Create intro and outro
Purchase or download royalty-free music to use.
Record your own intro or find a voice-over artist (Best tip: Fiverr is a good place to find one).
#6 Choose your recording platform and device
Do some research and buy a mic that suits your requirements.
Recommended platforms – Audition, Audacity or Garageband for solo recordings. Zoom or Skype (with a Skype Recorder) or Zencaster for interviews.
Recommended Skype Recorders – Mac is Ecamm; PC is Free Skype Call Recorder or Pamela.
#7 Download Auphonic
Auphonic is an automatic audio post-production tool which runs your audio file through noise reduction, sound levelling and some other techy processes to improve the audio quality.
- Set up services to distribute your podcast to (eg Libsyn, YouTube, Dropbox).
- Create a pre-set for your podcast info with the various bitrates and levels set for podcast standards.
- Tag each episode with relevant keywords.
#8 Create a hosting account
There are a number of podcast hosting and production networks such as Whooshkaa, Omny Studio and Libsyn.
When signing up, choose a slug for your show that is right because this is something that CANNOT be changed.
#9 Submit your podcast to Apple Podcasts (formerly iTunes), Stitcher Radio & Google Podcasts
Approval for Apple Podcasts and Stitcher Radio is usually between 24-48 hours.
#10 Post your podcast on your website and share on social media channels
Create a show notes page for each episode and include the embedded audio player. This is the URL you want to share when you are promoting your podcast episodes everywhere … because, ultimately, we want to send people back to your website.
If you’ve thought about starting a podcast but don’t know where to start and maybe overwhelm set in … you’re in the right place.
Simply book in for a free 30-minute consultation by clicking on the ‘Book Now’ button below and let’s talk about how we can get you started.
We have packages that include your podcast launch and management strategy. We can help you with some or all of the process.
But first, let’s talk about how a podcast will do wonders for your profile and your business growth in a short space of time.
Click on the ‘Book Now’ button for more information.